Media Kit

Contact Information

Amy on Facebook

About Amy and her Blog

Amy Urquhart is a professional editor and teacher. She has been blogging and writing online on various websites since 2001, and is extremely enthusiastic about the online space and social media. She is especially well known as a kind and respectful participant in the Canadian blogosphere and is a savvy user of social media applications, including Twitter, Facebook and others.

Amy currently writes regularly at her own life blog, Hearts into Home, gardening blog Playing in the Dirt, and has contributed to the vibrant community of real women, Curvy Girl Guide.

From the “About Playing in the Dirt” page at Playing in the Dirt:

Amy started “Playing in the Dirt” as a way to document her progress as a beginner gardener in 2004. At the time she was living in Toronto and had only a 4 x 10 part-sun back yard plot and deck to garden in. Today she is gardening in a large, suburban back yard in Bowmanville, Ontario. She is continuously learning more about the benefits of organic gardening and enjoys meeting other gardeners in the neighbourhood and expanding the size of her vegetable garden. She is especially interested in heirloom vegetable varieties.

Amy loves gardening because it provides her with a never-ending opportunity to learn new things, and to share that new-found knowledge and plant passion with others. It’s also a great way to connect with other people who are crazy about all things green. In that same vein, she wants to provide a local resource on the web for gardeners in Durham Region (specifically Newcastle, Bowmanville, Courtice, Oshawa, Whitby, Brooklin, Port Perry, Ajax, Pickering).

Past Participation in Blog Conferences and Events

Amy has attended the following Blog Conferences and Events:

Amy has appeared as a session panellist at the following Blog Conferences and Events:

Brands Amy Has Worked With

Amy has partnered in various ways with the following organizations or brands:

  • Born-Free
  • Cheerios
  • Clover Leaf
  • Febreeze
  • GM Canada
  • Hewlett-Packard
  • Huggies
  • Iams and Eukanuba
  • Johnson & Johnson
  • Land’s End (via Curvy Girl Guide)
  • President’s Choice
  • Purina
  • Scotch-Brite
  • Shopper’s Drug Mart
  • Stokke
  • Fisher-Price
  • Hasbro

Traffic Statistics for Playing in the Dirt

Please contact Amy for specific traffic statistics.

Press and Testimonials

One of Amy’s posts from a former site, Assertagirl has been published in Kirtsy Takes a Bow, A Celebration of Women’s Favorites Online (Bright Sky Press, 2009).

Amy’s writings have appeared at, You Grow Girl and The Daily Grommet.

“It was my distinct pleasure to work with Amy at “Behind the Paw,’ a Procter & Gamble sponsored summit in 2011. Amy was among the writers Proctor & Gamble identified as an “influential blogger” whose opinion was sought for how best to reach a target audience and to evaluate current delivery methods of the corporate message. I found Amy to be refreshing not only for her measured and reasoned responses, but for her knack for thinking outside the box. It was Amy who typically inspired the rest of us to be on our best game, and I am among her colleagues who found her to be an asset in an environment in which we were called upon to be creative, insightful and perceptive. I’m delighted to be able to share my experience of working with her.”

—Susi Szeremy, KnobNotes: A Curious Blend of the Humorous & Helpful

Seeking Travel and Event Sponsorship

Amy is seeking travel and conference event sponsorship (transportation, hotel accomodation and conference pass) for blog conferences in 2012 including, but not limited to:

In exchange for sponsorship to a conference or event, Amy will:

  • Write brand-related posts during the event to appear on Playing in the Dirt and/or sponsor’s site as preferred
  • Place an ad in the sidebar on Playing in the Dirt, linking to a brand site of your choice for the month leading up to the event
  • Host a contest and/or giveaway

All of these components will be shared with the public leading up to and during the event through various social media outlets, including, but not limited to Twitter and Facebook.


Amy offers sidebar advertising on Playing in the Dirt. Ad sizes include Skyscraper (160 × 600) and Block (160 x 160), with some size flexibility permitted.

Advertisements for adult sites and gambling will not be accepted. Skyscraper ads will be placed above the fold, depending upon availability. Discounts are available for clients who book several months at a time. Text ad space is also available. All ads will be placed on all of the pages on Playing in the Dirt.

Payment for advertisements should be made via PayPal prior to placement of the ad.

Reviews and Giveaways

Amy is happy to review content-appropriate products on Playing in the Dirt. She does not charge a fee to review a product, but she does ask for a non-returnable regular-sized sample. No shipping or customs fees will be incurred. Amy does not review medicinal products. Contests must be open to both Canadian and American residents.

Brand relationships will be openly disclosed to readers of Playing in the Dirt. Brand ambassadorships are also a possibility.

Amy is also happy to host contests and giveaways on Playing in the Dirt. Prizes for winners of contests/giveaways held on Playing in the Dirt must be shipped directly from the supplier to the winner.

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